In 2023, the tourism industry around the world will steadily expand and continue to recover. Travel in various regions has resumed, the cultural and tourism market has recovered, and the pedestrian flow in scenic spots in various regions has rebounded. Among them, the LED display screen also shines brightly, adding a lot of brilliance and highlights to the creative display of the scenic area.
Creative empowerment is the key to creating a new cultural and tourism format. With the development of technology, the introduction of LED display screens into scenic spots is no longer a new thing, but LED shaped screens have become popular in the cultural and tourism industry in recent years. With the improvement of people’s aesthetic awareness, the current innovation and upgrading of the cultural and tourism industry has also entered a development period, and many devices, especially display visual effects software and hardware, are constantly being updated and upgraded. LED display screen companies are accelerating industrial integration and collaborating with local communities to create cultural IPs. By utilizing hardware such as LED shaped screens and transparent screens, as well as technology applications such as AR, VR, MR, and projection, combined with the creation of a space that combines virtual and real elements, visitors can enjoy both sensory shock and immersive experiences.
For cultural tourism, LED shaped screens can always add icing on the cake. We can catch a glimpse of this from the recent ICIF exhibitions. ICIF is the Weather vane of the cultural and tourism industry. Especially after the digital cultural tourism, immersive cultural tourism, and smart cultural tourism were proposed, the strength of hardware facilities to enable soft culture has become increasingly prominent.
At the 2020 Cultural Expo, the four irregular screens along the Yellow River Cultural Tourism Exhibition Area displayed the surging and unrestrained momentum of the Yellow River, attracting visitors to check in and stop; At the 2021 Cultural and Tourism Expo, the integration and innovation of “culture and tourism+technology” and “culture and tourism traditional business formats” were eye-catching. At the Great Beauty China Complex, the exhibition hall space was surrounded by a double arc shape that was connected from end to end, creating the largest double-sided flexible screen scroll in China. The outer side presented a dynamic “thousand mile river and mountain map” of China’s beautiful mountains and rivers, On the inner side, there is a circular playback of the scrolls of “Coming from the Yangtze River” and “Coming from the Yellow River”, perfectly showcasing the continuous flow of the Yangtze River and the surging Yellow River; At the 2023 Hangzhou International Cultural Expo, a set of wave screens showcased the power of technology and culture. A screen matrix composed of multiple units with undulating and three-dimensional dynamic effects broke the traditional presentation of LED screens and gave life to sports.
The perfect integration of LED shaped screens and the cultural and tourism industry is not just limited to the Cultural Expo. In 2021, the giant creative tree shaped LED speaker screen of Nanjing Dragon Valley Theme Park broke new ground in the application of cultural and tourism shaped screens. It is reported that this LED creative speaker screen has an upper diameter of 27 meters and a lower diameter of 8 meters, with a total area of approximately 680 square meters. It is currently the world’s largest irregular speaker screen.
From the above examples, it is not difficult to see that LED shaped screens have deeply embedded the development genes of the cultural and tourism industry. Whether it is the digital development of the cultural and tourism industry or its collision with technological forces, LED shaped screens can always find their own place in it.
Post time: Jul-24-2023