The development of taxi LED advertising screens has gone through the stages of experimental formation, popularization, improvement, innovation, standardization, and now the industry reshuffle from their launch in 2006 to today. Compared with other technologies, taxi LED advertising screens have inherent advantages such as energy conservation, environmental protection, bright colors, stable display, and wide visual range, making them quickly applied in many fields. Especially with its high brightness, large screen size, and long lifespan, it has quickly achieved an almost irreplaceable position in the field of outdoor display.
Taxi LED advertising screens also have a natural “flaw”, which is that the pixel spacing is too large, the monochrome color is single, either red or yellow, the screen is not delicate enough, and in simple terms, it cannot withstand scrutiny. This is also why taxi LED advertising screens are prone to causing visual fatigue and complaints from citizens. This fatal flaw makes taxi LED advertising screens unable to compete with large advertising screens and other displays in terms of screen detail, making them rarely involved in animated displays. However, all of this is not conclusive.
In recent years, with the advancement of technology, LED display screen technology has also made significant progress. The most gratifying thing is that LED displays with smaller pixel spacing have been continuously developed and successfully applied to taxi LED advertising screens through the long-term efforts of our company’s research and development personnel.
It is reported that our company has adopted revolutionary common cathode technology, which successfully launched the full color taxi LED advertising screen in 2017. After years of stable operation, it will now usher in explosive growth and drive the upgrading of the taxi LED advertising screen industry. The latest and high-quality resolution taxi LED advertising screen with a 5.0mm pixel spacing and 2000nits brightness. The significance of this technology is that it enables taxi LED advertising screens to have smaller pixel spacing, full color display, and more delicate images, making taxi LED advertising screens suitable for close viewing and bringing video wall level resolution and image quality.
Advantages of taxis LED display screens
1. Dynamic display: It can play advertisements in formats such as text, images, and GIF to make them more charming and bring strong impact, allowing car advertising to fully appreciate.
2. Mobile playback: The route of taxis is not fixed, and the entry and exit areas include major commercial areas, business and financial areas, residential areas, stations, and other areas. Travel, home, official business, and shopping all have the opportunity to be exposed to high-frequency advertising impacts.
3. Low advertising cost: Taxi LED advertising accurately targets the target market of the enterprise, with high liquidity, wide range, and flexible and accurate dissemination of brand information. Taxi LED advertising corresponds to the most active and largest consumer group in the city. Compared to traditional mass media, it has a higher target audience, the lowest cost per thousand people, and a more prominent cost-effectiveness.
4. Effective publicity time: 12 hours a day without interruption, with nearly 400 hours of effective publicity time per vehicle per month.
Post time: May-05-2023